wordpress

MySpace MyAds Says No

by Andy Brudtkuhl on July 26, 2009

I recently decided to try MySpace myAds platform for a targeted advertising campaign. I also wanted to compare click through and conversion rates with Facebook. And with a $75 MySpace MyAds coupon from ShoeMoney it was a no brainer. Who doesn’t like free advertising?

Well after waiting approximately 6 days for my ad to go through the approval process – my ad was declined.

The advertisement in your campaign for account abrudtkuhl was reviewed to ensure that it complies with our editorial guidelines. We would like you to know that your ad was not accepted for the following reason: No twitter ads.

There are two problems here – the amount of time it took to get the ad approved (6 days – seriously?) and the unknown editorial guidelines that caused my ad to get rejected.

So far – disappointed with the MyAds platform.

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Behind The Numbers – A Week On Posterous

by Andy Brudtkuhl on July 2, 2009

The traffic for my personal blog – (or lifestream as they seem to be calling it) – is up 1,666.67% over the first week since the move from WordPress to Posterous.

This is traffic I wasn’t getting before when the site was on WordPress… This has nothing to do with SEO benefits of Posterous – but its natural ability to generate traffic using your existing social networks combined with the ease of publishing content.

Here’s Steve Rubel’s workflow, which illustrates my point…

Let’s dive in to the numbers and figure out why traffic is up on my personal blog. I never posted to the WordPress version site because I simply did not have time while managing this blog, the internet business podcast blog, my web strategy blog – among all the other projects I am actively working on.

However I do have time to upload pictures to Flickr, update Twitter, push ideas to Evernote – from my iPhone. Half of the genius behind Posterous is the absolute ease in posting anything – all through email.

The other half are the push notifications to your social networks. There are no extra steps to post your content to Twitter, FriendFeed, Facebook, etc. These content outposts are driving ALL of the traffic to the site – through Posterous’ push notification system.

It takes me 30 seconds to write an email, post to Posterous, and let the traffic come in. Oh – and comments work by email as well (much like Disqus). So if someone comments on a post, it gets emailed to me, and I reply to that email and it gets posted to the site. Brilliant.

So what does all this mean? Well not much aside from an extension of my personal brand that otherwise didn’t exist while using WordPress. The traffic isn’t important – I’m not converting on it – but it’s traffic that otherwise didn’t exist.

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State Of The Word 2009

by Andy Brudtkuhl on June 23, 2009

Matt Mullenweg delivers his State of the Word presentation at WordCamp San Francisco 2009

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WordPress 2.8 Is Available

by Andy Brudtkuhl on June 11, 2009

First and foremost, 2.8 is way faster to use. We’ve changed the way WordPress does style and scripting.

The core and plugin updaters in previous versions of WordPress have been such a success we decided to bring the same to themes. You can now browse the entire theme directory and install a theme with one click from the comfort of your WordPress dashboard.

via WordPress.org

We upgraded this morning without a hitch!

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Matt Mullenwag announced today during his State of the Word speech that in the near future, WordPress and WordPress MU (the multi-user version) would be merged.

This definitely makes sense but little details have emerged as to which coming version they’ll be merged.. My guess? WordPress 3.0…

If you are unfamiliar with WordPress MU, it allows an administrator to install and manage multiple blogs on a single install of WordPress… More details as they come…

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