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TwittAd founder and CEO James Eliason has recently launched Spon.In in an effort to add another layer of disclosure to sponsored conversations taking place in the social networking landscape.

The sponsored tweet/conversation space is becoming even more populated with the announcement from IZEA of SponsoredTweets. SponsoredTweets requires a disclosure in the tweet, which is great. Magpie starts out every tweet with “ad”, which is great. However, any disclosure like #ad #spon or even just saying (sponsored) allows for brand hi-jacking in which many companies have expressed concern to me. What this space needs is ONE unified url that can be shared and used to promote ethical and responsible sponsorship on Twitter & beyond.

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