Peashoot is basically a URL shortener with a killer user interface. You can create campaigns based on shortened links and the Peashoot UI tracks where the links are used – on Twitter, blogs, etc. Campaigns have goals similar to web analytics. A simple goal is to have visitors land on a specific page. Custom goals include market reach, number of inbound links, number of tweets, and number of blog posts. Of course this all assumes everyone uses your specific shortened URL.
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