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Coworker Word-of-Mouth Strongly Influences Purchases

Here is a study from Marketing Charts (an awesome site if you are into marketing trends with pictures)…
Americans in the workforce have a significant impact on their coworkers’ consumer shopping behaviors - 96% say they regularly or occasionally give shopping advice to their peers, according to (pdf) a recent WorkPlace Media survey conducted by BIGResearch.
Moreover, [...]

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What The F**K Is Social Media?

Awesome slide deck from Marta Kagan describing Social Media and it’s impact on business.

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