by Andy Brudtkuhl on May 27, 2009
On our internet business podcast we are constantly talking about using TubeMogule as a content outpost publishing mechanism. It allows you to publish videos to many networks and provides a central location for analytics data for your videos across platforms. Today they are announcing the launch of TubeMogul 2.0 – “including analytics capabilities unparalleled in the industry”. Well, needless to say for an analytics junkie who already uses the service this is great news.
So what are these revolutionary analytics?
What’s truly revolutionary about this launch is that rich tracking from our own InPlay technology will now be available from 15 of the Web’s top video sites.
What does that mean? Within seconds, users (i.e. you) can view cross-site data on audience engagement, referral sites/search terms, audience geography and much more.
Pretty cool stuff… And it’s the best price – FREE!
Check out the video for more…
[click to continue…]
by Andy Brudtkuhl on February 23, 2009
Yes – I love web analytics. So naturally I was extremely happy to find out I can access my Google Analytics any time I want – with Analytics App. The latest version improved speed and performance and I would consider it a “Must Buy” iPhone App for anyone using Google Analytics.
Features Include:
- Quick Overview Reports for at-a-glance data
- More Detailed Reports for deeper analysis
- Supports Multiple Accounts, Multiple Sites, change login anytime
- Change date range, chart granularity by Day/Week/Month
- Custom Reports and Goals
Want it? Get it here.
by Andy Brudtkuhl on February 3, 2009
by Andy Brudtkuhl on January 26, 2009
In our latest episode of Managing the Edge we discuss web analytics and Search Engine Optimization. Our goal was to de-mystify these two important aspects of your web strategy. We give best practices for handling your own SEO using WordPress as well as important metrics you should be analyzing in your web analytics reports.
[audio:http://managingtheedge.com/podpress_trac/web/27/0/EdgeCast003.mp3]
Managing The Edge is an internet business podcast to help your business become more findable and engaging on the web. Subscribe on iTunes today (link opens iTunes)!
by Andy Brudtkuhl on January 13, 2009
To start off, I want to point out that by analytics – I do not just mean follower numbers/trends/etc. I am aware of services like twittercounter, tweetstats, etc. By analytics I am talking about raw data that you get from your web analtyics service. Most of these cannot be accomplished via 3rd-party services and must be implemented by Twitter. Or - even better - they could allow us to embed our own analytics packages on our profile page. I can only imagine the power of Twitter+Clicky :-)
Here are 11 Twitter Analytics features I would like to see added to the service
- Page Views – raw page view numbers for my profile
- Inbound Links – who is linking to my profile and how many are there
- Referrals – followers acquired from other users’ tweets
- Bounce Rate – how many people get to my profile and leave, and how long did they stick around
- GeoTargeting – where are people viewing my profile from
- Click Tracking – how many people click on links I share? (TweetBurner)
- Re-Tweet Tracking – how many retweets am I getting and who is doing it
- Search Traffic – how many people arrive to my profile via Twitter Search or Google Search and from what keywords
- Reports – Example: bounce rate vs new follower ratio
- Trending Followers – like twittercounter, only baked in
- Unfollowers – qwitter
What analytics features do you want to see added to Twitter? Would you pay for Twitter Analytics? Let us know in the comments!
