If you read this blog you know I’m a fan of a la carte TV. As it should – the web has facilitated this desire through piracy and the realization from the powers that be that the market is pushing this direction. Regardless – distribution of tv and media via the web is the future. And Clicker is here to organize all that chaos.
You see each network (much like newspapers, etc) refuse to distribute their content outside their realm of control so we now have a system of content silos. You can watch TV on Hulu, Netflix, Amazon, NBC.com, South Park Studios, etc, etc. This is a problem for consumers because we are used flipping on the TV and drilling through hundreds of channels with all the content in one place.
Clicker aims to solve that problem.
Clicker is the complete guide to Internet Television. Our mission is to make it simple for you to find the right show, right now.
As massive amounts of programming move online, consumers entering a world of infinite choices, all on-demand. Great! Finding the show you want to watch? Painful. Thousands of episodes from thousands of shows are housed on thousands of different sites, mixed among billions of random clips and videos.
Clicker catalogs all broadcast programming online, along with TV-quality Web originals, from these silos and delivers them in one seamless, organized experience so you can easily discover what’s available to watch (and what isn’t) online, where to watch it, and what’s worth watching.
Do you think Clicker will solve the problem? Want to try it out? We’re giving invites to the first five people that comment on this post!
Why pay $7/mo for Lifetime? Why pay for stuff you don’t want? In his recent FOWA session, Gary talks about the market desire for a la carte TV(aka pay for only what you watch) and how the cable industry is F’d. Gary says the equivalent of the cable company business is like going into McDonald’s and ordering a cheeseburger only to have the cashier say you’ll have to purchase the whole menu.
The question is – how will the model work and who will get us there the quickest? Boxee? Netflix? Amazon? Microsoft?
“Bezos says he is “very serious” about the business; he says it is in some ways harder because there are so many participants. It has a glamor element, that attracts people; he says they are working on for-pay streaming service that will be unveiled in a few weeks; will start instantly, a la carte for pay”
“Bezos on the Roku/Netflix movie streaming box: My own guess is that separate boxes are an immediate step, and that streaming capabilities will be built directly into television sets.”
This is interesting to hear from Mr. Bezos. I knew they’d be offering a streaming service at some point but I thought it would be in association with Netflix. Apparently they will be doing this on their own. Hmm did someone I know call a la carte tv awhile ago? Ahh yes, it was me.
I also agree with his thoughts on the future of IPTV along with the current trend of set top boxes. Devices like the Roku player with Netflix streaming capabilities are an intermediary step (yes, I did order one) to televisions with built in streaming capabilities. I love HP’s tv(s) with a Media Center Extender (HP Media Smart TV) built right as well and see that as a possible avenue as it links the web to the tv with an extendable interface.
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