analyzing the business and technology of the web
A slide from our upcoming webinar “running your business online in 2010”
The webinar is this Thursday 12/10 at 2:00 PM CST, 3:OO PM eastern, and 12:00 Noon Pacific…
Got questions or comments on running your business online? Ask us @WebStrategyShop!
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Today we’re pleased to announce “What Now?” – a six-part entrepreneurial survival guide. 48Web has partnered with Lava Row and Impromptu Studio to bring you an educational series for recent entrepreneurs, layoff casualties, and anyone interested in “Firing Your Boss“. If you are interested in learning about all the things we faced when starting our own business please join us. I wish this had been available when I made the jump.
We’ve lined up some killer speakers from right here in Des Moines, IA to talk about several key issues you run into when you start your own business…
You can get a series pass for $150 or pay what you want for individual sessions. All proceeds go to keeping Impromptu Studio a kickass place for entrepreneurs to succeed in Des Moines, IA. If you are interested, please register here.
If you aren’t in Des Moines or are reading this from elsewhere in the world but want to check out the presentations from this lineup of great Iowan thinkers, we will be recording them and archiving them *somewhere* after the presentations. We’ll let you know when they are available.
Here’s the lineup…
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Since I started 48Web early this year, I have been thinking about the idea of business cards. I got some standard cards made – with the logo, and my information, and yadayadayada… Same old thing everyone has seen hundreds of times. Business cards rarely have a clear message and are often packed full of information the receiver could care less about. The goal of handing out cards is conversion right? You want to convert that handshake into a contact, a sale, a partner, etc.
I wanted something different that can drive “conversions” while remaining as simple as possible. So I did what we do best – created a website… And YouMetAndy.com was conceived. The idea is simple: to bridge online social networking with offline handshake networking. But instead of just putting my blog address or my twitter id on my standard business cards I thought why not create a online facade to act as a personal landing page to people I meet.
There are several advantages of this model. First off, it’s trackable. Using analytics I can guage and measure the effectiveness of my handshake networking. For instance, if I go to a conference and hand out these cards I can check the next day to see how many people visited my website. Secondly, you can drive actual conversions. A conversion is the result of meeting someone and is defined by you. It may be a sale, an important contact, etc. By sending them directly to your personal landing page you have an opportunity convert them – with an interactive personal marketing message and providing every way possible for them subscribe to your content – your sales message. Did I mention this is now measurable?
This solution is also customizable – I can tweak the message depending on what group of people I met recently. If I go to a VC conference tomorrow, I’d upload a video demonstrating my products and giving my elevator pitch. If I speak at a conference tomorrow, I can upload my presentation and Flip recordings. It gives me a second chance at converting someone while giving them context that’s much more effective than a piece of paper.
Here’s my video, introducing the YouMetAndy.com …
If you have any questions or would like to make your own, please let us know. Please leave feedback in the comments here! Oh, and don’t forget to check out YouMetAndy.com.
Want to talk about social media biz cards? Twitter me, ask me, leave a comment below, or contact 48Web.
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Inspiration for this idea came from Matt Buchanan… I just took it to the next logical step by creating a measurable social media landing page and actually printed the cards with the URL on them.
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