by Andy Brudtkuhl on January 5, 2009
In Part Two of our Budgeting 2009 Web Strategy series, we’ll cover Analytics.
Analytics
Cost: Free – $20/mo
Time: 1-2 hours setup for each site, 1/2 hour weekly analysis for each site
As I mentioned last year – as well as on many posts since – analytics is a critical facet of your web strategy not only because it provides measurement, but it is one of the most valuable research tools you have at your disposal. Most people install analytics on their website and never look at the data again. There are many reasons for this. Some people don’t have time and most just don’t know what the data means.
[click to continue…]
by Andy Brudtkuhl on January 5, 2009
Last year this time we posted about setting up a budget for your web strategy.. So, we decided to do the same this year. When we plan a web strategy for our clients it always includes a cost budget and time budget . Here’s a generic version of our web strategy budget, including what 48Web budgets for our web strategy. This post turned out extremely long so we’ll be releasing it in chunks – for easier reading. In this post we’ll cover the hosting aspect of your web strategy.
Hosting
Cost: $5-$100/mo based on your needs
Time: 1 time setup approximately 2 hours, 4 hours maintenance per month
We raised our cost estimate this year because, well, our hosting costs went up and we added some new services. Our costs went up because we host many websites and the traffic for some of these sites went up tremendously in 2008. If you are running a single website or blog your hosting costs should not be more than $15/mo.
[click to continue…]
