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Win $50 Amazon.com Gift Card

In honor of launching our new website, we are having a contest!

The prize is a $50 Amazon.com gift card!

We hid an easter egg somewhere in the site that will give you further details on how to win the contest…

Hurry! Go!

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Website Updates

We weren’t planning on launching this until next month - but our old theme broke when we upgraded to WordPress 2.7 yesterday… Oops! So I frantically finished up the new version and it went live this morning!

There are still several configurations we have left to complete but it’s good enough to be live - and is better than our old broken theme.

So, what’s this new GANB run on?
- WordPress 2.7
- Revolution Theme
- Clicky Web Analytics
- aWeber Email Newsletters
- Google Ad Manager

Any feedback you have would be greatly appreciated!

Hey RSS readers - Come on over and take a look at the new site!

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Budgeting 2009 Web Strategy - Analytics

In Part Two of our Budgeting 2009 Web Strategy series, we’ll cover Analytics.

Analytics
Cost: Free - $20/mo
Time: 1-2 hours setup for each site, 1/2 hour weekly analysis for each site
As I mentioned last year - as well as on many posts since - analytics is a critical facet of your web strategy not only because it provides measurement, but it is one of the most valuable research tools you have at your disposal. Most people install analytics on their website and never look at the data again. There are many reasons for this. Some people don’t have time and most just don’t know what the data means.
Read the story »

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Budgeting 2009 Web Strategy - Hosting

Last year this time we posted about setting up a budget for your web strategy.. So, we decided to do the same this year. When we plan a web strategy for our clients it always includes a cost budget and time budget . Here’s a generic version of our web strategy budget, including what 48Web budgets for our web strategy. This post turned out extremely long so we’ll be releasing it in chunks - for easier reading. In this post we’ll cover the hosting aspect of your web strategy.

Hosting
Cost: $5-$100/mo based on your needs
Time: 1 time setup approximately 2 hours, 4 hours maintenance per month
We raised our cost estimate this year because, well, our hosting costs went up and we added some new services. Our costs went up because we host many websites and the traffic for some of these sites went up tremendously in 2008. If you are running a single website or blog your hosting costs should not be more than $15/mo.
Read the story »

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Small Business Social Media Starter Kit - Zane Safrit

I wanted to share a great post with you from my friend and colleague Zane Safrit… I am often asked this question as I’m sure many are that are affiliated with Social Media. “How can my company embrace social media while we are short on time and money?”

To this I generally answer that there is time and money spent on traditional advertising and marketing methods that can be re-purposed into an very effective social media campaign using minimal resources. Zane took my answer one step further providing great resources, an execution plan, and a budget.

Results: Priceless. Traffic, community, conversation, prospects, enhanced brand image, and possible future savings from lower advertising budgets, free organic bite-sized market research with crowdsourcing on twitter and your blog.

I’m glad Zane mentioned time in his budget section, as that’s one thing I add to Web Strategy budgets I put together.

Your time: 10 hours the first week; 3-5 hours per week thereafter.

- Read Zane’s “Small Business Social Media Starter Kit”
- Subscribe to Zane’s blog
- Checkout Zane’s podcast

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