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Episode 31 With Guests Christian Gurney & Christopher New

by Andy Brudtkuhl on March 29, 2011

In episode 31 we chat with Christian Gurney (Torsion Mobile) and Cristopher New (SPN) about news on the Silicon Prairie including the role of branding in attracting talent to Midwestern states (Archrival’s presentation at the Nebraska Summit on Entrepreneurship), TechStars Startup Madness tournament, Nick Seguin’s post on the Huffington Post and more.

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Marketing Has Changed

by getanewbrowser on March 29, 2011

The math of hiring people in a consulting company is a hard pill to swallow. It doesn't scale and can bring a lot of unforseen issues into a small startup consulting company whose goal is to stay lean. So when it comes down to marketing most small businesses have two choices … a) DIY and b) get outside help.

My internet business podcast partner Doug Mitchell has just written a book to help solve both problems. Learn ingenious ways on how to market your business. Whether you are doing DIY marketing like myself or looking for a freelancer/ninja to help you out along the way Doug lays out a roadmap on how to get results.

Too many times, a CEO or other company leader says, “Hey, go buy some ads on Google and let’s generate some traffic so we can make more money.” The marketing department sets up some ad campaigns with a daily budget and they’re off and running. The result? A complete waste of time and money

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