Behind The Numbers – A Week On Posterous

The traffic for my personal blog – (or lifestream as they seem to be calling it) – is up 1,666.67% over the first week since the move from WordPress to Posterous.

This is traffic I wasn’t getting before when the site was on WordPress… This has nothing to do with SEO benefits of Posterous – but its natural ability to generate traffic using your existing social networks combined with the ease of publishing content.

Here’s Steve Rubel’s workflow, which illustrates my point…

Let’s dive in to the numbers and figure out why traffic is up on my personal blog. I never posted to the WordPress version site because I simply did not have time while managing this blog, the internet business podcast blog, my web strategy blog – among all the other projects I am actively working on.

However I do have time to upload pictures to Flickr, update Twitter, push ideas to Evernote – from my iPhone. Half of the genius behind Posterous is the absolute ease in posting anything – all through email.

The other half are the push notifications to your social networks. There are no extra steps to post your content to Twitter, FriendFeed, Facebook, etc. These content outposts are driving ALL of the traffic to the site – through Posterous’ push notification system.

It takes me 30 seconds to write an email, post to Posterous, and let the traffic come in. Oh – and comments work by email as well (much like Disqus). So if someone comments on a post, it gets emailed to me, and I reply to that email and it gets posted to the site. Brilliant.

So what does all this mean? Well not much aside from an extension of my personal brand that otherwise didn’t exist while using WordPress. The traffic isn’t important – I’m not converting on it – but it’s traffic that otherwise didn’t exist.

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We’re On The Disqus Train

I’ve been procrastinating moving this blog to Disqus… and today I’ve finally taken the plunge.

It took 5 minutes to setup and a half hour to sync my existing comments – which was what I was worried about. It even maintained the nested comment structure in place on existing comments – I didn’t expect that.

Thinking about switching? You should.

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Google AdSense For Mobile

Google has opened AdSense for Mobile applications – open to application developers at this time.

AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we’ve created a site where developers can learn more about the AdSense for Mobile Applications program, see answers to frequently asked questions and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications.

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The Future of the Web – A Paid System

Barry Diller says the future of the web – within 5 years – is a paid system. He says the only thing missing right now is a streamlined billing system – like Amazon’s “one-click” buy now option (which is actually patented by Amazon).

Barry Says

“I absolutely believe the Internet is passing from its free days into a paid system. Inevitably, I promise you, it will be paid,” Diller said in a keynote discussion opening up the Advertising 2.0 conference held at his company’s futuristic glass building alongside the Hudson River in Manhattan. “Not every single thing, but anything of value. “

The fact that content and services on the Internet so far have been largely supplied for no charge is “an accident of historical moment that will be corrected,” he said, in an era of “creative chaos” that will span the next three to five years.

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