Andy Brudtkuhl

Office 2.0 in a Web 2.0 world

by Andy Brudtkuhl on March 16, 2006

Well I had this whole post written yesterday but thanks to Blogger it was lost. It was good too, most likely the best post ever written. Obviously this one is not going to be as good. But we will be without Blogger by the end of the weekend as we launch a completely redesigned getanewbrowser with wordpress as our platform.

Moving on, I stumbled on an excellently written documentation of one person’s migration to a web service only productivity software model. In essence he no longer uses desktop applications such as Microsoft Office for productivity but rather web based, often web 2.0, services. He calls it Office 2.0 (i know, i hate the name too).

“A new programming model for web-based user interfaces called AJAX and a killer application for it, “Gmail? are now bringing new life to this concept. The idea is pretty simple: use a generic web browser and a set of online services to provide all the functionality needed by a computer user, removing the need for any application to be installed on the computer itself. I call it Office 2.0.”

He goes on in a series of posts explaining his move form singular desktop applications, such as Micorosoft Word, to their web service alternative, such as Writely. This is a wonderful resource for anyone getting acquainted with web 2.0, or more naturally ‘software as a service’.

As I have said before the ‘Web 2.0′ is not about fancy Javascript, AJAX, and bright Fisher-Price colors. The Web 2.0, much like AJAX, are old ideas coming into fruition.

In an introduction to his Office 2.0 posts on IT Redux, Ismael Ghalimi recognizes this fact.

“Office 2.0 is the Network Computer Redux.

In its original incarnation circa 1996, the concept for a Network Computer (NC) did not really make sense. It offered a fraction of the functionality provided by a regular Personal Computer (PC), at a similar purchase price. But most importantly, nobody really cared. The web was just starting and the promoters of this new platform (Oracle and Sun Microsystems) found it difficult to make a case for it beyond their common distaste for anything Microsoft.”

I finally got around to reading the latest issue of CIO Insight last night and noticed they had just published a very similar article to the one I am writing now, except targeted to CIO’s. You can read the article ‘The Internet Reloaded – Web 2.0 Reality Check‘ online and I recommend it even if you are not a CIO.

This article discusses the adoption of Web 2.0 (software as service) on an enterprise scale and the hurdles it has to overtake to get to that point. They point that enterprise level systems of Web 2.0 nature are nearly three years out. What’s the biggest hurdle? Data Security. The other major hurdle is getting existing systems, such as ERP systems, to integrate with web based services. Without a solid integration plan enterprises will be far less willing to migrate to a service based architecture. Why is this such a big jump? Data Integrity sans integration and migration.

CIO Insight has been having excellent coverage of Web 2.0 with rare content. They don’t care about the latest AJAX calendar app or classified systems. Sure these applications are important as Web 2.0 grows into a mainstream ‘platform’. But it won’t ever be as important as it will when it is adopted on an enterprise level. When this occurs the IT culture inside large organizations will go through a dramatic change just as the development of these technologies has done.

If you are interested in following Ismael’s lead, he offers an excellent list of services he uses, their alternatives, and reviews of each. Check out his Office 2.0 Setup.

IT|Redux ? Office 2.0

CIO Insight | The Internet Reloaded

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entrepreneurial quotient

by Andy Brudtkuhl on March 15, 2006

Guy Kawasaki always has great posts on his blog and are very relevant if you are in business, especially startups or small companies. A recent post of his tests your EQ, or your entreprenueurial quotient. Take the quiz and see what you got. I got an 81% (I have read some of his books). I’m bad with the VC quesions.

Bona tempora volvantur–by Guy Kawasaki: What’s Your EQ (entrepreneurial quotient)?

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never doubt ‘the Om’

by Andy Brudtkuhl on March 12, 2006

Well I wanted to post this on Friday but our excellent blogging platform called Blogger was down. I cannot wait until we launch the new site on wordpress.

Anyway, Om was right. I on the other hand, was wrong. Google and Writely both confirmed Friday that Writely was now a Goolge owned entity.

Om still believes this is part of the inevitable Google Office platform. I still wonder about that idea but I’m going to stay off the wagon for now. Granted it would be an interesting move. And Google proved to many naysayers that search could be a profitable business. Maybe they can prove that with an online office. Jason Fried at 37Signals has an interesting take on the situation.

but, you can never doubt the Om so I may be jumping on the bandwagon soon.

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More on Google Office

by Andy Brudtkuhl on March 9, 2006

Now I’ve discussed this before along with my beliefs of Google’s strategy. It looks like Om Malik is jumping on the Richard MacManus Google Office bandwagon.

I still do not think that this is the right move for Google. Granted, it will not cost them much in the long run to operate a web-based office and they sure do have the staff to produce it in a timely matter. But why? To beat Microsoft at their game? They already have beaten Microsoft at their game — making obscene amounts of money.

Om says ‘the valley’ is buzzing about the rumors of a Google purchase of Writely, a popular web based word processor. My question is how Google intends to popularize a web based office? Secondly and most important to Google and its investors, how does Google plan on making money with this service? Granted they can slap AdSense in there but Writely can do the same. But the amount of traffic and thus ad revenue that Writely would produce as a Google product is miniscule in the shadow of search based ad revenue from which Google has made billions from.

Om also shows, with a lackluster graph, the trends Google has taken through its acquisitions as evidence of Google’s seemingly inevitable (in the eyes of the ‘Google Office bandwagon’) foray into the Office space (no pun intended).

I just cannot buy into this idea. I would go into it, but I have already laid my claims in ‘What’s Google’s strategy?’. In summation my point is that Google is creating an application architecture in which they can bundle similar services into a versioned stand alone web application to maximize profitability in a niche advertising market.

Google is not a software company anymore. Microsoft can keep that. Google is an advertising company, and that’s that. We can only guess at this point though so we will have to wait to see what happens. That’s my two cents worth.

GigaOM : ? Google, Writely In Talks?

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a cell world

by Andy Brudtkuhl on March 8, 2006

Jeff Stahler’s cartoons are present in the ‘Up Front’ section of every Business Week magazine. Most of them are quite good but this one really caught my eye.


does that sound familiar? if not, check this out.

For more cartoons from Jeff Stahler, check out the Columbia Dispatch or the next Business Week.

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