May 2010

However, sometimes a Google algorithm change is substantial enough that even those who don’t spend a lot of time focusing on the algorithms notice it. That seems to be the case with what those discussing it at Webmaster World have named “Mayday”. Last week at Google I/O, I was on a panel with Googler Matt Cutts who said, when asked during Q&A,  ”this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.”

“Google Confirms “Mayday” Update Impacts Long Tail Traffic”

Related….

Mayday For Yellow Pages Sites

Google Algorithm Changes and SERP Watching

More Trouble For Local SEO

ABI research released survey data (n=1,000 US consumers) that show growth in daily mobile Internet access and healthy mobile response rates to ads. Here’s what the data show at the top level:

• 27% of mobile Internet users have clicked on a banner or text link
• 28% of mobile phone users access Internet sites at least once a day from their phones vs. 16% in the company’s 2008 survey
• Just under 45% of survey respondents, “while not enthusiastic, would accept promotions if they had some control over the process.” This compares to 36% in the firm’s 2008 survey. 
• Consumers are cautious about making purchases from their phones, with almost 3/4 citing security concerns as an inhibitor