If you are doing mobile advertising this is a great feature for you. You can now target platform – Android, iPhone, Palm. You can also target mobile carriers – AT&T, Verizon, etc.
This level of segmentation is great and is likely geared at developers targeting these platforms specifically. If you are an iPhone app developer there’s not really too much sense in running mobile ads on Android.
Now – you can just target iPhone specifically if need be
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