E-mail addresses: In early 2010, Facebook will launch the ability for Facebook Pages to collect e-mail addresses from fans on an opt-in basis. This has huge implications for marketers – currently, you can reach fans through the Page itself, but every company would love to have e-mail addresses to go with it. Ideally you’ll be able to achieve some crossover between your Facebook communications with your e-mail marketing initiatives.
via iowabiz.com and Nathan Wright
As Nathan says in his post – this is huge for marketers.
Via MediaPost…
“For the first time, brands will be able to collect email addresses from Facebook users directly through Facebook Pages and applications using a new email API. Smart marketers have been collecting email addresses from users since the Platform launched. However, this new 1-click functionality will reduce much of the friction and will make building your email list within Facebook much easier. ”
This is huge… Look for popular email marketing applications to embrace this via API – looking at you AWeber and Mailchimp
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