Why pay $7/mo for Lifetime? Why pay for stuff you don’t want? In his recent FOWA session, Gary talks about the market desire for a la carte TV (aka pay for only what you watch) and how the cable industry is F’d. Gary says the equivalent of the cable company business is like going into McDonald’s and ordering a cheeseburger only to have the cashier say you’ll have to purchase the whole menu.
The question is – how will the model work and who will get us there the quickest? Boxee? Netflix? Amazon? Microsoft?
What do YOU think? Let us know in the comments!
Gary Vaynerchuk delivered this passionate and powerful speech at FOWA London 09 (bit.ly/fowa-london-09) and it rocked the house.
If you need a bit of inspiration (and a slight kick in the ass) don’t miss this one.
By the way, Gary is writing a book that’s about to be released: CrushItBook.com
Warning: Strong language
Now is the Time to Cash in on Your Passion by Gary Vaynerchuk from Carsonified on Vimeo.
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{ 3 comments… read them below or add one }
Would love the opportunity to build a custom TV package full of only the stuff I want. I think content filtering and user selection will be a big part of that world.
Always love Gary's bits about caring and building a platform. The best part is that he exemplifies the things he talks about.
I think the model would work great. It's all long tail
Gary is awesome indeed
I hate this idea. How the hell am I going to make a profit if people only buy 10 channels? Per channel cost $0.50 x 10 channels = $5 a month. I prefer the current pricing model of 100 channels for $80 a month.