First Posterous Theme

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We just built our first Posterous theme since their announcement. It’s for a site we’ve been building for the last month called WebStrategyDigest.com where I dump the best content for my fellow web strategists and diy-ers. If you read GANB often you’ll know about my love of posterous and its ability to drive traffic.

Adding theme support was a big enhancement to the service and our goal with our first theme was to emulate the WordPress theme of the digest’s big sister site – WebStrategyWorkshop.com.

I think we did a good job. Posterous’s theme framework was easy to jump in and use and we had the theme whipped together in under an hour. After the announcement I naturally checked to see if PosterousThemes.com was taken – and it was by Garry Tan, co-founder of Posterous. When I asked him what his plans were he said they were working on a gallery.

Here’s our final Posterous theme design for WebStrategyDigest.com