We all know that the newspaper industry doesn’t get the web. They don’t get the economics of the link economy – and likely never will. Further more they are completely ignoring the power of the long tail – and specifically the long tail of content.
Raise your hand if your local paper purges their archives online! *raises hand*
From The Gazette
The Des Moines Register
I reached both of these today (obviously prompting this post) after trying to get back to articles I had saved on Diigo to read later. I cannot think of a strategic reason for this – it’s not like they are charging money to access the archived content. It’s simply not there. They are missing out on huge amounts of search traffic and wasting a plethora of inbound links.
Wake Up.
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