The inevitable has happened… finally.
Microsoft and Yahoo have partnered on search – taking Google head on.
via Microsoft’s Press Release…
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
Here are the details:
- Yahoo! will be using the Bing search engine on it’s sites
- Microsoft will integrate Yahoo search technology into its own platforms
- Yahoo will sell ads on both sites
- Both companies will share revenue from traffic on Yahoo! sites
Bing’s reach has just gone up exponentially… Is your website optimized for Bing?
Microsoft CEO Steve Ballmer on the deal…
Yahoo! CEO Carol Bartz on the deal…
Live Discussion
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