The traffic for my personal blog – (or lifestream as they seem to be calling it) – is up 1,666.67% over the first week since the move from WordPress to Posterous.
This is traffic I wasn’t getting before when the site was on WordPress… This has nothing to do with SEO benefits of Posterous – but its natural ability to generate traffic using your existing social networks combined with the ease of publishing content.
Here’s Steve Rubel’s workflow, which illustrates my point…
Let’s dive in to the numbers and figure out why traffic is up on my personal blog. I never posted to the WordPress version site because I simply did not have time while managing this blog, the internet business podcast blog, my web strategy blog – among all the other projects I am actively working on.
However I do have time to upload pictures to Flickr, update Twitter, push ideas to Evernote – from my iPhone. Half of the genius behind Posterous is the absolute ease in posting anything – all through email.
The other half are the push notifications to your social networks. There are no extra steps to post your content to Twitter, FriendFeed, Facebook, etc. These content outposts are driving ALL of the traffic to the site – through Posterous’ push notification system.
It takes me 30 seconds to write an email, post to Posterous, and let the traffic come in. Oh – and comments work by email as well (much like Disqus). So if someone comments on a post, it gets emailed to me, and I reply to that email and it gets posted to the site. Brilliant.
So what does all this mean? Well not much aside from an extension of my personal brand that otherwise didn’t exist while using WordPress. The traffic isn’t important – I’m not converting on it – but it’s traffic that otherwise didn’t exist.
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{ 2 comments… read them below or add one }
My fault for not having checked out Posterous yet but is it just another social aggregator? How does this differ from say embedding FriendFeed stream on the homepage of a domain?
Posterous does the opposite of Friendfeed… It pushes content out
rather than aggregating content in