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GOOG Gives Publishers More Ad Inventory Control
Today Google launched the DoubleClick Network Builder, a tool that enables publishers to develop and maintain their own ad networks.
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In-Stat: 66.3 Million US TV Viewers are Simultaneously Using a PC While Watching TV
Over 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV
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Land Rover Taps Twitter as Campaign Cornerstone
The appeal to marketers is obvious: It’s a cheap way to reach people through their trusted contacts. And Twittad’s technology is able to sort its users by geography, demographics and interests, which can both lead to more targeted appeals and, perhaps, prevent Twitter users from feeling under siege by advertisers, a major concern.
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Oracle Agrees to Acquire Sun Microsystems
The Oracle Corporation, the technology information company, announced Monday that it would acquire a rival, Sun Microsystems, for $9.50 a share, or about $7.4 billion.
Posted from Diigo. The rest of my favorite links are here.
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{ 2 comments… read them below or add one }
Can someone check the web post and blog dates on the 2009 pictures — when you search on the web, the posts say 2008, and that isn’t doing anyone any favors!
Marcy – Not sure what you mean!