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A Simple Model for Online Journalism
As a four-year veteran of a journalism-driven local online media start-up, I believe there’s a very viable business formula that’s actually quite simple, and here today: take advantage of new tools and techniques to cover the news creatively and efficiently; sell sophisticated digital advertising in a sophisticated fashion; keep the Web content free, and charge a high price for content and interaction that are delivered in-person via conferences and events. And don’t expect instant results.
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How to Write an Elevator Pitch
Your elevator pitch is more important than a business plan or executive summary. In fact, with a good introduction and elevator pitch, you don’t really need a business plan or executive summary.
Posted from Diigo. The rest of my favorite links are here.
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