analyzing the business and technology of the web
I use both Apple and PC’s so I have little bias. Each has their own purpose in my home/office. I’m happy Microsoft and their ad firm CP+B is finally on the attack pointing out the overwhelming reason many people shy away from the Apple store – price.
Here is the commercial (which you’ve likely seen already)
What do you think?
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Here are some takeaways from SXSW 2009…
“Stick Your Nose Where You Don’t Belong”
This presentation from Alex Bogusky – of CP+B fame – was about a bike sharing solution they had developed titled “Plan B: Can An Ad Guy Bring Bike Sharing to America?“. And yes – it was really was about bike sharing. The presentation was about the product they had co-developed called B-Cycle, but this was not the point of the presentation. The point was an ad company was taking on an industrial design and environmental challenge… This ad company was “sticking their nose where it didn’t belong”…
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If you are not familiar with Twittad – they are an advertising platform for Twitter that allows users to sell ad space on their profile page.
What does this launch mean for Twitter users? Well, glad you asked…
The short and sweet version is that Twitter users can now opt-in to any advertiser campaign that is listed on Twittad. Once you login to Twittad and select “Search Campaigns”, you will see all available campaigns based on your demographics, location, and category.
These new updates allow Twitter users to find an ad campaign that you are interested in and will add value to your community – all the while making money doing it.
As an advertiser on Twittad I’m excited they added the ability to run targeted ad campaigns. Now you can setup localized campaigns so if I want to advertise something in Des Moines, IA – Twittad’s technology will alert all of its users in Des Moines of the opportunity to run my advertisement. Additionally advertisers can target other demographic information as well as targeting users with a certain number of followers.
This is a great update to a great service. If you are looking to advertise on Twitter – the new features on Twittad make it a no-brainer.
Read the full release from Twittad and here is Microblink’s early coverage on the updated platform.
(Disclosure: My company, 48Web, has advertised on Twitter and have helped Twittad out with their blog)
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Google to Offer Ads Based on Interests
Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.
Posted from Diigo. The rest of my favorite links are here.
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Charlie Rose has a conversation with Marissa Mayer – V.P. of Search Product and User Experience, Google ..
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