Great question posed by Nathan Wright in their Area 52 Web Series…
At what point do social networks become utilities?
What do you think?
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February 2009
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The 90-10 Rule for Successful Twitter Networking
90% of what you share on Twitter should be made up of personal insights and thoughts along with a heavy dose of helpful links, while 10% should be made up of messages that more directly benefit you.
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1. Pick good cofounders
2. Launch fast
3. Let your idea evolve
4. Understand your users
5. Better to make a few users love you than a lot ambivalent
6. Offer surprisingly good customer service
7. You make what you measure
8. Spend little
9. Get ramen profitable
10. Avoid distractions
11. Don’t get demoralized
12. Don’t give up
13. Deals fall through -
Marketers must adopt an entirely new strategy — more than that, an entirely new mindset. They must get away from trying to create new desires in people, trying to push and force themselves on people, trying to control people.
Instead, find a more natural way. Find out what people want, and then give it to them. Offer them value, and they will appreciate that. Be a resource. Give things away. Don’t force — let them come to you, because of all the value you offer. Here’s how:
Posted from Diigo. The rest of my favorite links are here.
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I was pleased to stumble on another killer service built on Amazon S3 called StreamInCloud. This service will monitor an Amazon S3 bucket for new videos. Once you upload a video to that bucket, it will automagically convert your videos to flash. They support all the major video formats so you need not worry if your videos will work or not.
Now that you know streaming videos in S3 is easy and affordable, you need a convenient
way to encode (convert) those videos to FLV. That’s where Streamincloud comes in.
We continuously scan your bucket for video files and encode them to FLV so
they’re ready to embed on your site. If you want to get started with Streamincloud,
click here to sign up.
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Yes – I love web analytics. So naturally I was extremely happy to find out I can access my Google Analytics any time I want – with Analytics App. The latest version improved speed and performance and I would consider it a “Must Buy” iPhone App for anyone using Google Analytics.
Features Include:
- Quick Overview Reports for at-a-glance data
- More Detailed Reports for deeper analysis
- Supports Multiple Accounts, Multiple Sites, change login anytime
- Change date range, chart granularity by Day/Week/Month
- Custom Reports and Goals
Want it? Get it here.
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Hi – I’m Andy and I use automatic direct messages on Twitter when you follow me. What do you think about that? Let us know in the comments…
I like them and I use them. Some people don’t – and I understand why. They have been inundated with these automated direct messages from your typical spammers – SEO consultants, Internet Marketers, Get Rich Quicks, eBook hawkers, etc.
Why do I like them? I like them because people who genuinely use these are providing another path to get to know them. It’s like meeting someone and taking their business card. It’s like signing up for an email newsletter. These are 100% opt-in. Hey you followed me – here’s some more information. The key there is you followed them – you opted in.
Why do I use them? I use them because if someone is interested in following me on Twitter, chances are they are interested in checking out my latest projects and getting to know more about me. If you follow me on Twitter, you will get an auto direct message saying “Thanks for following me! Be sure to check out http://YouMetAndy.com to learn more!”. I relate this to an Amazon or Netflix recommendation engine. If you watched “Goodfellas” you may like “Godfather”. Same thing here – if you like what I am tweeting, perhaps you are interested in other things I do.
I recently got a direct message back saying “I didn’t follow you to get ads, but I do hope you manage to use twitter to spread some good content”. I explained to them that I wasn’t sending ads, but I was trying to show them two things: 1) my blog will show you what to expect from my twitter stream 2) i hope my blog reassures you about your decision to follow me.
How do you filter the spam? Yes – people use this feature maliciously. It has given those of us who are genuinely reaching out to extend the conversation a bad image – “oh that spammer”. I use TweetLater to vet new followers. Using this service I can tell real quick whether the person requesting to follow me is a real, geniune person or if they are a spamming get rich quick robot trying to hawk an ebook at me. In the case of the second, I click “Ignore” and I never get their “Hey go to ___ and buy ___” direct message.
So what do you think? If there is an overwhelming majority of people that despise these, I want to know – I’ll quit doing it. I personally think they provide value and if you are following genuine people these should not be a problem.
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