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5 Reasons You Should Link Out to Others From Your Website
1. Linking Out Encourages Participation
2. Linking Out Incentivizes Linking In
3. Search Engines Likely Reward It
4. It Makes Your Site More Valuable
5. Linking Out Sends Trackable Traffic -
Google’s New Search Engine Rankings Places Heavy Empahsis on Branding
If you ask Matt Cutts what big SEO changes are coming up he will tell you “make great content” and so on…never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google’s agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies – one on brands [15], and another on word relationships [16
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Prospering by Telling Customers to Not Purchase Your Product
Here’s a seemingly career-killing sales tactic: tell your customers they waste a lot of money on the product that forms the core of your company’s business. Good way to land on the next cost-cutting list? For Xerox, this approach has actually created a powerful growth strategy.
Posted from Diigo. The rest of my favorite links are here.
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