Daily Digest 02/10/2009

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The Social Media Monitoring Funnel – Social Monitoring Flowchart

The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation – and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.

tags: web strategy, socialmedia, ORM, getanewbrowser

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