Small Business Social Media Starter Kit – Zane Safrit

I wanted to share a great post with you from my friend and colleague Zane Safrit… I am often asked this question as I’m sure many are that are affiliated with Social Media. “How can my company embrace social media while we are short on time and money?”

To this I generally answer that there is time and money spent on traditional advertising and marketing methods that can be re-purposed into an very effective social media campaign using minimal resources. Zane took my answer one step further providing great resources, an execution plan, and a budget.

Results: Priceless. Traffic, community, conversation, prospects, enhanced brand image, and possible future savings from lower advertising budgets, free organic bite-sized market research with crowdsourcing on twitter and your blog.

I’m glad Zane mentioned time in his budget section, as that’s one thing I add to Web Strategy budgets I put together.

Your time: 10 hours the first week; 3-5 hours per week thereafter.

- Read Zane’s “Small Business Social Media Starter Kit”
- Subscribe to Zane’s blog
- Checkout Zane’s podcast

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