Daily Digest 01/28/2009

• Web Strategy: How to Measure your Social Media Program

  Situation:
  You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.

  Challenges:
  You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.

  Goals
  Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.

  tags: web strategy, socialmedia, getanewbrowser

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