Daily Digest 01/07/2009

• Track SEO rankings with Google Analytics

  Well, you can’t specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from ‘personalized search’ or ‘local results’ that can influence the Google rankings dramatically. People see other results than you see with your ranking tools. And therefore you need Google Analytics to do the real ranking.

  tags: getanewbrowser, analytics, SEO, web strategy

• louisgray.com: 40 Key Elements to Getting Started In Social Media

  Getting started with social media, whether for personal or professional use, requires learning the basic fundamentals. Social media is more than just creating a blog or Twitter account. The tools are great and give us big advantages, but they are simply extensions of how we engage and participate in social media, they are not the answers. The social in social media is all about the human element. This post touches upon 40 key elements to aid your success.

  tags: getanewbrowser, socialmedia, louisgray, michaelfructhter, web strategy, social media

Posted from Diigo. The rest of my favorite links are here.

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