Scott Karp founded Publish2 and in this interview he discusses the situation news organizations are in and how news aggregation and link journalism fits in the mix…
How do you change the wheels on the car when the car is in motion?
Key notes:
- Original content on the web is at the end of the food chain
- Expand what the news organization brand does and what the individual journalist does around the original content
- Visual reporting is core at what the news organization does
- If you aren’t telling somewhere where to go, then someone else will (Did you read that Des Moines Register?)
Note: The New York Times has recently adopted a link journalism model on its front page…
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{ 2 comments… read them below or add one }
Yes, we did read that.
The Des Moines Register has no problem with linking to elsewhere on the web. None. Zero. Never heard one person here say anything like that.
We certainly haven’t 100 percent put our money where our mouth is on that, but we’re working on that.
@Chris – haha good to know you’re listening.. that was a test.. Yes you guys have been doing a MUCH better job at linking out – we just like to give you crap about it…
But on a more serious note there is the mentality in the industry (from an outsider’s view) that the idea of linking out is bad when in fact it can be really good. I think the guys at Publish2 are on to it as well and are doing a great job at pushing the envelope.