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Tribune’s Ch. 11: Its Letter to Advertisers
Tribune has sent out a letter to its advertisers across newspaper, TV and other publishing outlets, trying to assure them about its Chapter 11 filing and its hopes to come out restructured on the other end. From the letter, some key points:
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Newspaper Ad Revenues See Historic 18% Drop
Total print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released by the Newspaper Association of America.
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Journalists Are a Chatty Bunch, as CNN Finds Out on Twitter
CNN says it wants newspaper feedback as it creates a news wire service to compete with The Associated Press and other services. At a meeting last week, one newspaper staff member offered his advice — and shared the framework of CNN’s plans — in real time on the social messaging Web site Twitter.
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My ‘Crisis’ Advice to Newspaper Company CEOs: 11 Points to Ponder
To survive, publishers have to let this one go. Digital (online and mobile) is the future; younger people have already adopted digital media as a lifestyle, and they’re not going to miraculously start reading print newspapers in any significant numbers as they grow older. Print will continue to decline as its core audience ages. So put the future at the center of the company, not the past. Now, and not before it’s too late.
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MediaShift . A Newspaper’s Role in Bringing the Community Together | PBS
The people formerly known as the readers have now become readers/writers. In the “good old days” of the print newspaper, we only got a few letters each day. Today, we get hundreds and sometimes thousands of comments on our news articles each day. With the click of a button, readers can easily and instantly post reactions to articles. Furthermore, the readers don’t only react to our articles — they react far more often to each others’ comments. The article may start a discussion, but it does not necessarily remain the center of attention.
Posted from Diigo. The rest of my favorite links are here.
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