Comments on: Bad Email Marketing

By: Andy Brudtkuhl

Andy Brudtkuhl — Thu, 13 Nov 2008 15:08:54 +0000

@DT true – this definitely wouldn’t make it through a lot of spam filters.

@Dave – thanks i’ll have to check that out

By: Dave Kustin

Dave Kustin — Thu, 13 Nov 2008 14:23:01 +0000

The best and most targeted email marketing is between two people that know each other (I think). You should check out WrapMail. They have software that embeds images and links in every external email from every employee in a company. Pretty cool and innovative.

By: DT

DT — Thu, 13 Nov 2008 08:29:51 +0000

I’m amazed this even made it past the spam filters. File this one under Epic Fail.

By: Andy Brudtkuhl

Andy Brudtkuhl — Wed, 12 Nov 2008 19:17:03 +0000

@Tajiana – Yea the PDFs do have good content

By: Tajiana

Tajiana — Wed, 12 Nov 2008 17:55:06 +0000

I found this to be very interesting. My interest is in the content. Once you take the time to open the PDF docs is it worth it?

By: Andy Brudtkuhl

Andy Brudtkuhl — Wed, 12 Nov 2008 17:27:18 +0000

@Janet – Great point. Link to the PDF instead. You can a) keep emails smaller b) track clicks (in aWeber for sure) and c) track downloads. All around much better – if you are going to send a PDF. Great point Janet!

@Andrew yea aWeber and Constant Contact are both great for what they are doing.

By: Janet

Janet — Wed, 12 Nov 2008 17:08:03 +0000

Added tip: if you must use a PDF file for your publication, be recipient-friendly! Upload the PDF to your webserver, and send an email that just contains a link to the PDF so the recipient can download at their discretion. Keeps the email small, assuages recipients’ fear of evil/unknown attachments, and lets you track the number of downloads (you ARE tracking downloads, right??).

By: Andrew B. Clark

Andrew B. Clark — Wed, 12 Nov 2008 16:45:51 +0000

That\’s why he\’s a VET… Heck aWeber is great for exactly what (I assume) he was trying to do. We use Constant Contact for the smaller campaigns and get great results for customization and tracking…

BAD Vet! Sit. Stay. Fetch Andy!

Keep Cooking!
Andrew