FeedBurner Failures Create Market Opportunity

by Andy Brudtkuhl on October 26, 2008

Over the last few weeks I (and thousands others) have experienced a volatile experience from once-loved (before Google bought them) FeedBurner. Subscriber counts have been going up one hundred one day, down twenty the next. Some days stats do not function. Users have started to bail in masses and complaining via blogs.

Louis Gray posted his frustrations:

It’s alarming for some that a product that has become infrastructure and is expected to have 100% uptime continues to have such gaps and flaws. Losing one’s statistics for a day is essentially meaningless, but it really makes you wonder what’s going on over there. – Louis Gray

Similar frustrations are popping up on Twitter. The guys at Microblink said, “We actively made a decision NOT to use FeedBurner for Microblink’s feeds. WordPress actually has great RSS structure built in.”

This is true – syndication in platforms has gotten significantly better since FeedBurner started. But, without a significant competitor in the space – I think someone can come in a sweep the market out from under their feet. This is a great opportunity for a product to build off what FeedBurner is good at and take the market by storm while thousands of FeedBurner users flock from the service.

If this is your company – we’d like to talk to you so leave us a comment here.

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{ 3 comments… read them below or add one }

Jim October 27, 2008 at 5:34 am

I’ve had complaints this week from several of my readers about the same entry popping up as new in his desktop RSS reader, as well as Google Reader. At first I wondered what I had done (I’m not exactly new at blogging), but now I’m thinking it might have something to do with FeedBurner.

Reply

Andy Brudtkuhl October 27, 2008 at 8:55 am

@Jim I definitely wouldn’t be surprised if it was FeedBurner’s problem…

Reply

Mike Templeton October 27, 2008 at 10:54 am

My main frustration with FeedBurner is it’s lack of options and ability to be customized. For instance, several people have commented in their Google Group about having author info added into the feed, especially for blogs where several people are writing, but no response has been given.

The only thing I see FeedBurner being useful for these days is managing email subscriptions to feeds, but even then, I’m sure there is someone else out there that can do a better job at that than FeedBurner.

Reply

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