If you aren’t one of us lucky ones that got in on the beta for Google Ad Manager – you are in luck now.
Today Google announced that it is opening up Google Ad Manager for all AdSense users.
If you are not familiar with Google Ad Manager – it’s an awesome tool to help you manage your online ad sales and inventory. I had been using OpenAds (now OpenX) to manage ads across multiple sites until this came a long. The beauty of Google Ad Manager is its integration with AdSense.
Google Ad Manager is a hosted ad management solution that can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory
What about features?
Ad Manager offers a wealth of features to help you with:
* Inventory management
* Yield optimization
* Ad targeting
* Trafficking, ad delivery, and order booking
* Creatives and rich media management
* User interface navigation
* Account administration