TrustyPig – Social Brand Hijack

August 11, 2008 by Andy Brudtkuhl - Leave A Comment

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A brand hijack is an attempt to infuse a message as related to a brand. Often times companies do this internally or accidentally. Sometimes it starts from an external source. Most of the times it is viral. Rarely it is organized. Our goal is to takeover search results and word of mouth for the TrustyPig brand in order to communicate our message to any of TrustyPig’s potential customers.

So this is a call to action – a socially organized brand hijack – against TrustyPig. Why? Identity Theft – TrustyPig stole the online branding of SmartyPig, a Des Moines based web startup whose service is a “social savings bank”. TrustyPig blatantly stole SmartyPig’s Happy Cog designed website – logo and all.

Here are 10 ways for you to participate in our TrustyPig social brand hijack…

Blog about it (with “TrustyPig” in the title of the post and DON’T LINK TO THEM)
Link to others that blog about it (we’ll keep an updated list of links here)
Digg It
Discuss on twitter using #hijacktrustypig hashtag
Join the FriendFeed discussion
Clip on SocialMedian
Stumble It
Save to Delicious and Magnolia
Leave comments on blogs with reviews about about TrustyPig
Tell people about it