If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

• 10 Suggestions to Improve Google Reader

  From Louis Gray…

  1. “More Like This” Suggestions
  2. Eliminate Duplicate Feed Items
  3. Add Negative Keywords
  4. Share Items Without Subscriptions
  5. Aggregate Reader Statistics
  6. Addition of Search
  7. Create a Link Blogs Directory
  8. Further Integrate “Trends”
  9. Expand Individual Feed Stats
  10. Customization

  tags: getanewbrowser, google, reader

• Tweeting for Companies 101

  “Twitter can be an amazingly powerful platform for connecting to your community as well as driving traffic to the various properties you want people to go. Having an event? Tweet it out! Launched a new bag? Tweet it out!

  The key to Twitter is the level of listening you do as well as talking. It is definitely supposed to be an interactive program. And, in fact, this is where you build the majority of your Whuffie (aka social capital). The more you interact on Twitter, the more people will interact with you, which attracts others to you as well.”

  tags: getanewbrowser, twitter, socialmedia

• Starter Kit: Social Media and Social Networking Best Practices for Business

  “I wanted to start with some basic guiding principles that should be used to guide social media participation particularly for companies. These should apply to participation in most online social media environments and social networks.”

  tags: getanewbrowser, socialmedia

• 33 Brands That Suck on Twitter

  “Brands That Suck on Twitter: I don’t write this post to be mean spirited; I write this post to simply call attention to brands and companies that are totally missing the boat and not listening on twitter where millions of conversations are happening everyday. Do companies think about or even care what people are saying about them, their products or services on twitter? If they don’t, then they are about to be rudely awakened soon enough.”

  tags: getanewbrowser, twitter, branding

• Why Brands Are Unsuccessful in Twitter

  - Brands are slow to the party
  - Corporate domain: “out for lunch”
  - Not personal enough
  - Too personal
  - campy personal wears thin
  - big brother is watching
  - hybrid brands won’t last
  - ROI unclear
  - No one gives a care

  tags: getanewbrowser, twitter, branding

• Des Moines Register mentions TrustyPig Brand Hijack

  Local bloggers - including Nathan T. Wright, Andy Brudtkuhl and Brett Trout - created posts and Twitter messages informing customers that TrustyPig was using the SmartyPig Web design features illegally.

  Within a couple days, TrustyPig began replacing its Web designs, Gaskel said.

  SmartyPig was launched early this year as the nation’s first online savings account with social networking capacity, where friends and family can contribute to savers’ accounts at West Bank to help meet specific savings goals.

  TrustyPig’s Web site says it is an online marketing company. It’s not clear where the site operates from, but a post on it explains that the SmartyPig mistake occurred when “a programer from Romania and a designer from China” were hired to design Web pages.

  tags: getanewbrowser, brandhijack, trustypig, smartypig, des moines

• Burnout: It’s an issue

  Burnout. Find the ways and means and resources to manage it now. You’ll need all of them and more in the coming years

  tags: getanewbrowser, business

If you enjoyed this post, make sure you subscribe to my RSS feed!

Get GetANewBrowser delivered to your inbox