Daily Digest 08/16/2008

• SmartyPig vs. TrustyPig: When brand enthusiasts attack!

  Mike Ferarri, one of SmartyPig’s founders, expressed to me that he didn’t think there was any possible legal recourse since TrustyPig is located in Romania. That’s when the Twitter community decided to take matters into their own hands. I called for the organization of an angry mob. Andy Brudtkuhl got more specific and demanded a brand hijack, an effort which he led and organized with other Twitter users and bloggers.

  tags: getanewbrowser, brandhijack, trustypig, smartypig

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