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The big buzz of the evening is that Twitter, a San Francisco-based start-up that allows anyone to post short up to 140 character messages to its platform and thus broadcast them to one or many using different media such as web and mobile, is about to acqu
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For us web strategists (those who make decisions for web sites) time is a precious, limited resource that we’ve come to cherish. Here’s a few tips on how to manage your time effectively:
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At Southwest Airlines, the social media team includes a chief Twitter officer who tracks Twitter comments and monitors a Facebook group, an online representative who fact checks and interacts with bloggers, and another who takes charge of the company’s pr
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Once a brand enters the marketplace, it becomes the subject of many online conversations. Most of the time, these dialogs will stay under the radar and have little or no effect on overall revenue. However, profound business implications can occur for bran
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“We’ve got a pretty noisy competitor out there,” Brooks said of Apple whose “I’m a Mac… and I’m a PC,” commercials criticize Windows Vista. “You know it. I know it. It’s caused some impact. We’re going to start countering it. They tell us it’s the iWay
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Twitter is a lot of things to a lot of people. For some, it’s a virtual water cooler. For others, it’s a great way to get answers to questions. Since I started using Twitter, I have more than doubled my blog traffic over the last several months, and I
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