Comments on: Google and the Analytics Industry - Ask Andy http://getanewbrowser.com/2008/07/google-and-the-analytics-industry-ask-andy/ analyzing the business and technology of the web Fri, 21 Nov 2008 12:23:56 +0000 http://wordpress.org/?v=2.5.1 By: Andy Brudtkuhl http://getanewbrowser.com/2008/07/google-and-the-analytics-industry-ask-andy/#comment-36977 Andy Brudtkuhl Tue, 01 Jul 2008 21:33:42 +0000 http://getanewbrowser.com/2008/07/google-and-the-analytics-industry-ask-andy/#comment-36977 I wouldn't forego traditional sources... yet. Google's AdPlanner is very much in its infancy. I found little value in researching local SEM markets. I'd say at this point glean what you can from the free sources like Google and use it to fill in the cracks of the data from your traditional resources. I think your clients will benefit most from a combination of resources. I wouldn’t forego traditional sources… yet. Google’s AdPlanner is very much in its infancy. I found little value in researching local SEM markets. I’d say at this point glean what you can from the free sources like Google and use it to fill in the cracks of the data from your traditional resources. I think your clients will benefit most from a combination of resources.

]]> By: Andrew B. Clark http://getanewbrowser.com/2008/07/google-and-the-analytics-industry-ask-andy/#comment-36976 Andrew B. Clark Tue, 01 Jul 2008 21:14:59 +0000 http://getanewbrowser.com/2008/07/google-and-the-analytics-industry-ask-andy/#comment-36976 Andy - Great assessment. With the availability of data Google controls, it does seem like a logical progression. Now, thinking from an agency\'s standpoint, do I fore go traditional sources for media measurement (AdMan, Nielsen, etc.) or do I cut costs and track with Google (sans 30% of the market). Which one will benefit the client? Great review! Keep Cooking! Andrew Andy -

Great assessment. With the availability of data Google controls, it does seem like a logical progression. Now, thinking from an agency\’s standpoint, do I fore go traditional sources for media measurement (AdMan, Nielsen, etc.) or do I cut costs and track with Google (sans 30% of the market).

Which one will benefit the client?

Great review!
Keep Cooking!
Andrew

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