I am looking for an alternative to the word “firm” in description of my business. When people asks what my company does, I am forced to say “we are a web strategy and consulting firm”. I hate the connotations associated with the term “firm” in reference to my company. When I think of “firm”, I think…
- sounds stuffy and too old school – “law firm”, “marketing firm”, “brokerage firm”, “design firm” – we are new school
- sounds expensive – we have a la carte
- sounds bureaucratic – we are agile
- sounds “corporationy” – we are anti-corporation
- sounds big - we are small, for a reason
- sounds fluffy – we are pragmatic
- sounds preachy - we don’t preach, we teach
What are your ideas for an alternative to the term “firm”. What do you use to describe your company? Are we stupid for thinking this? Let us know in the comments…
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{ 11 comments… read them below or add one }
since you “guide” and “create” web/interactive solutions, why don’t you use “Mentor” or “Facilitator”
e.g. – we’re Web Solutions Facilitators; or We mentor our clients to effective web and interactive solutions…
Just ideas.
Andrew
I like faciliator, but that doesn’t roll off the tongue very well.
Enterprise?
@Kathy – eew Enterprise
How about a Collective?
Collective – Not bad. Sounds a tad socialist :) but I like the connotations.
Yeah, I almost hesitated saying that – my libertarian side did not prevail though.
Is Consultancy a word?
It is. I like it.
how about \"gurus\" or just \"group\"?
i like group, consultancy, and gurus…. leaning towards guru, being that my title is “chief web guru”….
I talk about Dosovo as being a marketing and web strategy consultancy, mostly because it clearly illustrates the consultative approach.
I actually don’t mind firm myself, but I see where you’re coming from.