I am looking for an alternative to the word “firm” in description of my business. When people asks what my company does, I am forced to say “we are a web strategy and consulting firm”. I hate the connotations associated with the term “firm” in reference to my company. When I think of “firm”, I think…

  • sounds stuffy and too old school - “law firm”, “marketing firm”, “brokerage firm”, “design firm” - we are new school
  • sounds expensive - we have a la carte
  • sounds bureaucratic - we are agile
  • sounds “corporationy” - we are anti-corporation
  • sounds big - we are small, for a reason
  • sounds fluffy - we are pragmatic
  • sounds preachy - we don’t preach, we teach

What are your ideas for an alternative to the term “firm”. What do you use to describe your company? Are we stupid for thinking this? Let us know in the comments…

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