Coworker Word-of-Mouth Strongly Influences Purchases

by Andy Brudtkuhl on July 10, 2008

Here is a study from Marketing Charts (an awesome site if you are into marketing trends with pictures)…

Americans in the workforce have a significant impact on their coworkers’ consumer shopping behaviors – 96% say they regularly or occasionally give shopping advice to their peers, according to (pdf) a recent WorkPlace Media survey conducted by BIGResearch.

Moreover, nearly 93% indicate that they seek similar advice from their coworkers before making purchases.

workplace-media-word-of-mouth-role-in-workplace.jpg

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