Or… how Time Inc. killed one of the only printed publications that still create value (at least to me). Just a month ago in my discussion on how the media has become commoditized I mentioned B20 as one of the only publications that still attract me. I’ve cancelled Business Week, Fast Company (although recently re-subscribed due to the free offer they gave me), etc. I kept B20 around because it’s simply a great magazine.
Rather than sell the magazine to to interested suitors lik Mansueto (they publish Fast Company) Time decided to close the doors.
Business 2.0, a monthly magazine about the new economy, will be shut down rather than sold, its owners at Time Inc. have decided. The publication, which has been suffering from a decline in advertising revenue, will cease publication after its October issue, which will have a cover article on where to invest in a real estate downturn.
Time Inc. to Close Business 2.0 – NY Times
You know who is to blame don’t you? The internet. Jarvis says it’s because the magazine was made by a “1.0 company”.
Tags: Time, Business 2.0, Advertising, Media
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{ 3 comments… read them below or add one }
Makes me sad. I love that magazine. I have a stack of them sitting on my desk.
Yea that also brings up another point. Business 2.0′s are the only magazines I keep around and don’t throw away.
Dang it and a bunch of other naughty words! Business 2.0 has been my favorite since it’s birth … it’s just my kind of web, techy, start-up, global idea type magazine.
Maybe someone will resurrect it … please!