You say “I want Google Reader to bubble up what I want to read right away instead of forcing me to read stuff I don’t care about”. That’s exactly what FeedHub does. Just export your OPML file from Google Reader into FeedHub, create one or more personalized feeds, and subscribe to those personalized feeds in Google Reader. Beyond a few minutes to do these steps, there’s no switching cost!

You make an excellent point in this post: “Noise is a hard problem to solve because it is subjective. For instance, gossip news (celebrity, valleywag, etc) is pure noise to me and forces me to have to ignore things - which takes time. Yet, many people seek this *information* which I deem as noise.” For that reason, FeedHub gives you complete visibility into how it chooses the content to “bubble up” in your feed reader, and complete control if you want to change something.

For example, by default, FeedHub will more likely to show you a post if it is popular on Digg. But what if that’s not a good reason for you, personally? If you prefer to let FeedHub do the work, then just give it a little time to notice that you don’t usually interact with posts that are popular with Digg. If you prefer to be more active, you can go in directly and change this.

Each particular rule, or characteristic of a post, is represented in FeedHub by a “meme”. For example, we have memes for specific topics, memes for broad categories of subject matter, memes for the del.icio.us hot list, memes for topics being covered today in top news feeds, and so on. If you want FeedHub to do the work, you simply let it discover the best memes for you automatically. If you prefer to be more active, you can adjust them yourself. Either way, the result is a deeply personalized (we like to say “individualized”) picture of what’s *information* for you and what’s noise.

I hope you will give FeedHub a try. If you do, I hope to hear about your experiences.