Bob Garfield of AdvertisingAge

18 Sep

Posted by Andy Brudtkuhl under Web

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Death of the Advertising Agency

Bob is right on. There are astonishing amounts of information out there - about you, your company, your brand, your products, everything. Pay attention, Get Fresh Feeds - awareness delivered to your inbox. Once you know then you can act.

Tags: Awareness, Fresh Feeds, Bob Garfield

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One Response

giles rhys jones

October 3rd, 2007 at 8:28 am
1

I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike.

In a panel session later in the day he was asked “On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry”. His response was the Fuck’d-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/2007/10/bob-garfields-fuckd-o-meter.html

enjoy…