Death of the Advertising Agency
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One Response
giles rhys jones
October 3rd, 2007 at 8:28 am
1I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike.
In a panel session later in the day he was asked “On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry”. His response was the Fuck’d-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/2007/10/bob-garfields-fuckd-o-meter.html
enjoy…
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