Death of the Advertising Agency
Bob is right on. There are astonishing amounts of information out there – about you, your company, your brand, your products, everything. Pay attention, Get Fresh Feeds – awareness delivered to your inbox. Once you know then you can act.
Tags: Awareness, Fresh Feeds, Bob Garfield
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{ 1 comment… read it below or add one }
I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike.
In a panel session later in the day he was asked “On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry”. His response was the Fuck’d-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/2007/10/bob-garfields-fuckd-o-meter.html
enjoy…