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Bob Garfield of AdvertisingAge

September 18, 2007 by Andy Brudtkuhl - Leave A Comment

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Death of the Advertising Agency

via ExperienceCurve

Bob is right on. There are astonishing amounts of information out there – about you, your company, your brand, your products, everything. Pay attention, Get Fresh Feeds – awareness delivered to your inbox. Once you know then you can act.

Tags: Awareness, Fresh Feeds, Bob Garfield

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giles rhys jones

I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike.

In a panel session later in the day he was asked "On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry". His response was the Fuck'd-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/...

enjoy...

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