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Duh… It shouldn’t have taken a “forecast” to figure this out, but in any case here you go…

SPENDING ON INTERNET ADVERTISING WILL reach $61.98 billion, and will surpass newspapers to become the nation’s leading ad medium in 2011, projects private equity firm Veronis Suhler Stevenson in its 21st Communications Industry Forecast released today.

“We are in the midst of a major shift in the media landscape that is being fueled by changes in technology, end-user behaviors and the response by brand marketers and communications companies,” says James Rutherford, executive vice president and managing director at VSS.

Online Media Daily - Internet Ad Spending Set To Overtake All Other Media By 2011

I am in agreeance with John Battelle: I am certain it will happen faster.

Read the report from Veronis Suhler.

Tags: Media, Advertising, Internet

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