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37Signals is always innovating whether it be product development, customer service, marketing, or business development. They were even featured in the latest release of Time Magazine.

But one thing they are doing that is really cool is video taping their customers. Their customers talk about how they use 37S products and how great they are. They also talk about their business to the 37S audience. Now that’s marketing and both the customer and vendor benefit. Oh yeah - and it cost them nothing.

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