Car 2.0

While reading Guy Kawasaki’s interview with Jeffrey Kalmikoff (chief creative officer at threadless) one section jumped out at me. When asked if threadless was a web 2.0 company he responded

… “I hesitate to call ourselves a “web 2.0” company because I really hate that term. I don’t understand why people feel the need to categorize the web into versions. It’s easier to think of it as what’s new. Innovation doesn’t happen in planned, organized, measured steps that you can attach segmented numbering systems to. It just happens. Nobody called automobiles “car 2.0” when the automatic transmission was invented. It was simply easier to use.” …

I couldn’t agree more.

If you are not familiar with the threadless business model than, well, you should be.

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