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I’ve been a big fan of Jeremiah Owyang’s blog since Mike pointed me in his direction but he’s got a great post out there today called ‘10 things to know before your Pitch at STIRR‘. TJ pointed it out to me since he was intriggued by STIRR.
If you are not familiar STIRR (like myself), it’s a community. Here’s what they say:
At STIRR our goal is to catalyze entrepreneurial activity in the SF Bay Area and beyond.
STIRR hosts a number of regular events that help make things happen..
You can read more about them here. And if anyone is interested in starting something like this here in central Iowa area do let me know.
But aside from that I wanted to make a point about something Jeremiah mentioned in his post…
4) Go “up” messaging
The most savvy speakers can pitch their product or service, without ever mentioning the tools or technology. If you can master this, you’ll be able to progress most of your audience to the demo. By going “up” means that you focus on the market need, user need, business need and tie it to a solution that you offer.
This is a foundation we build from when developing applications, communities, or websites. I’ve mentioned it several times before but we call it the ‘Mom’ test. We’re not sexist - you can refer to it as the ‘dad’ test or ‘uncle’ test if you want. Regardless we want to be able to explain to our moms (who are not the least tech savvy) what our product is and how it works.
If we can do that it’s passed our internal usability tests.
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Wow he is excited.
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I hate being a code monkey…
Check out Jonathan Coulton’s performance at Pop!Tech.
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Twitter and similar service Jott can be exploited very easily - all you need to know is a person’s phone number to take over their account to post phony messages. This hack is made easy because these services rely on caller id for authentication. If you have someones phone number you can send spoof message that looks like it was from someone else.
Nitesh Dhanjani discovered the exploit and notes the process…
I tested the Twitter vulnerability by doing the following:
1. I registered at fakemytext.com, a SMS spoofing service.
2. Since the fakemytext.com service is based in the UK, I went through the Twitter FAQ and noted their UK based SMS number: +44-7781-488126.
3. I sent the following SMS via fakemytext.com to +44-7781-488126 with the “From” number set to my phone number: “Testing via http://www.fakemytext.com/ . This better not work!”
4. I checked my Twitter page, and sure enough, it was updated with the above SMS message. This means that anyone who knows a Twitter user’s cell phone number can update that persons Twitter page.
So for all of you out there who both have a twitter account and have your phone number on your website - look out.
Tags: Twitter, Jott, Hack, Exploit
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