Adobe is taking Photoshop to the web with an ad supported, hosted version of its popular graphics application.
The online service is part of a larger move to introduce ad-supported online services to complement its existing products and broaden the company reach into the consumer market, Adobe CEO Bruce Chizen told CNET News.com.
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Like Adobe Remix, the hosted Photoshop service is set to be free and marketed as an entry-level version of Adobe’s more sophisticated image-editing tools, including Photoshop and Photoshop Elements. Chizen envisions revenue from the Photoshop service coming from online advertising.
This is obviously a bid for the company to move its applications online to attract the growing audience of consumers wanting to do traditional desktop tasks through a web-based service. I imagine it will mimick the freemium model made popular by 37Signals and now adopted by Google.
I would bet that we’ll see a version of Dreamweaver on the web from Adobe within the year.
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